Son of two elite athletes, as a division one athlete at high school and a two-time state champion in his junior year, being a track runner was more than something Jarryd Wallace loved to do; it was part of his identity. He had the potential to become a professional athlete. But destiny had something different…
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2020 saw a huge increase in the popularity of gaming and esports. And where’s there is popularity in a sport, popularity in gaming quickly follows. In this episode of The Future of Marketing in Esports, Rebecca welcomes Adam Boothe, Director of Esports at PrizePicks. PrizePicks is a Daily Fantasy platform that helps to simplify sports…
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One of the hardest things to get for companies about the gaming and esports industry is how to engage with its massive audience. Business professionals would attend esports events and be blown away by the gigantic screens. They would look at the missing logo placement opportunities and be distracted by that. Donny Neufuss, our guest…
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The traditional sports industry is known for being relatively small; you are never further from two or three degrees of separation. If we look at college athletics, that number could be even smaller. It is also known because it is difficult to get in; a lot of people want to work in sports, and there…
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Even though we have more data than we could have imagined even just a few years ago, are we truly optimizing how we’re using it? Although every industry is exploring this question, one of the most prevalent industries where this is an issue is the sporting industry. Whether it’s traditional sports or esports there are…
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Being authentic and bringing positive energy, and of course, his natural talent for marketing, helped our guest, Jeff Donnelley, build a flawless and outstanding career as an independent contractor working with online gaming companies. After 15 years of experience in the gaming market, the moment he learned about esports, he knew it was the industry’s…
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The Digital Isle of Man is a private/public initiative created within the Isle of Man Government’s Department for Enterprise, developed to incentivize the growth and prosperity of tech-based companies, which represent 30% of the Island’s economy. The action’s primary goal is to support and sustain the economic growth and establish the Island as a center…
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The rise of gaming centers has only just begun. However, the next time you step into a gaming center, there’s a really good chance that ggCircuit has helped in some way build and run that center. Jason Macintosh, Director of Customer Experience at ggCircuit joins Rebecca on today’s episode of The Future of Marketing in…
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When leading creative teams, finding effective ways to offer them ownership and freedom is essential to obtain high-level results. A creative who is doing only what their boss is telling them to do is doing half of his job; the other half is figuring out different ways to do it. Our guest, Robert M. Atkins,…
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In the conversation about connecting marginalized communities and sports, exposure seems to be one of the best options. LaDondra Wilson, Dallas Wings’ VP of Social Responsibility, believes that kids can’t believe in what they can’t see. The Wings and Panther City Lacrosse Club regularly take kids from these communities to the games to gain first-hand…
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