Dick Polipnick is the Founder and Chief Growth Officer for Online Growth Systems and has vast experience helping large brands bring their marketing ideas to life. In this conversation, Rebecca and Dick discuss what trends they’re seeing in esports, and some of the biggest mistakes brands are making when it comes to really utilizing the world of esports for marketing.
Plus they talk about some of the biggest missed opportunities out there right now!
To learn more about Online Growth Systems, visit: https://OnlineGrowthSystems.com
You can also connect on YouTube at: https://www.youtube.com/c/DickPolipnickVideos/
To connect with Rebecca, visit: https://www.happywarrior.us/
And follow her on Twitter at: https://twitter.com/RLongawa
For more information on all of our shows, visit: https://esportsfpn.com/
Full Episode Breakdown:
2:31 – How Dick’s passion for entrepreneurship at a young age, led him to building his own digital marketing company, and discusses the types of companies he typically works with.
4:55 – Large companies are trying to unlock that secret key to working with esports influencers, but they is very small room for error. Dick talks about what companies need to consider before spending money in the esports world.
6:34 – When it comes to esports, Influencer Marketing is a huge trend. Dick talks about why this is such a powerful way to build your brand in addition to what needs to be considered when attempting to use Influencer Marketing.
11:52 – The esports audience isn’t just a group of people who can easily be persuaded by a logo on a shirt, and it’s important for brands to incorporate their products and services in an authentic way. Otherwise, the audience will see right through it. Dick gives some examples of companies who are really working with the esports world in the best way. Plus what’s important to consider before hiring an influencer.
15:30 – This same advice can go the other way in helping influencers to find the right sponsor to work with them.
17:50 – When it comes to a marketing firm working with influencers, how exactly do they work with them, and how do they help them grow? Dick discusses the strategy in helping an influencer grow her brand.
19:21 – We all know Tik Tok is growing throughout the world, but what are the hot platforms in esports? And Dick talks about why you shouldn’t just be looking at social media platforms, but expanding to other huge streaming services for esports influence.
23:15 – With Discord growing in the esports world, Rebecca and Dick discuss how they’re seeing it used in their work, in addition to seeing people connect on it as their watching games.
27:00 – The discussion then moves to talking about how brands specifically can utilize Discord to become a part of their marketing funnel.
31:11 – When it comes to giveaways, Dick discusses why brands should look beyond the hat and the t-shirt, and partner with companies to give valuable and memorable things. Plus he discusses how Discord can be used to do just that.
33:18 – Once a brand has had success on something like Discord, how do they take that success and amplify it?
36:35 – Dick discusses other ways brands can advertise and grow.
39:40 – What are brands doing when it comes to creatively marketing in esports to be in the middle of the game playing itself, not just as a sponsor.
41:34 – How are clothing companies marketing within the esports world in a creative way?
44:20 – Dick discusses how companies can repurpose their in game content to continue the brand recognition beyond just the play of the game.
46:20 – Everyone loves the stories of what companies are doing well, and Dick talks about what some of the mistakes companies are making when it comes to marketing within esports. – And it’s not about seeing esports as the next gold rush. Plus the one question you need to ask as a brand before jumping into esports.
49:27 – Rebecca gets asked a great question in what she sees as the one opportunity brands can utilize to really market right within the esports world.
54:14 – What brands would both Rebecca and Dick like to see in the space? They have a great discussion about what is missing.
Wow! So fun to revisit the episode after we recorded, Rebecca! We’ll have to do it again sometime! 🙂 Lot’s of value in esports marketing between the two of us!