The power of the brand is extremely important, and this is more true than ever in the world of esports. Co-Owners of AoE Creative, Simon Bennett and Markel Lee join Chauntel Busche and her guest host Donte Jackson to discuss their journey into esports, why branding is so important, and some insights on what’s to come in the world of esports and gaming.

You can learn more by visiting: https://aoecreative.com/

Markel_Lee – https://twitter.com/Markel_Lee

Simon_Bennett – https://twitter.com/AoE_Bump

Full Episode Breakdown:

1:40 – Meeting Simon Bennet, as he discusses his role within the world of esports.

3:49 – Michael, and how his experience in the fighting game community help develop his roots in esports.

7:55 Simon’s journey into gaming, and why he initially wanted to be a science teacher, and how suffering through a bout of depression changed his life forever.

12:00 – The power of the gaming community, and the misconceptions behind it.

15:37 – Michael’s story of how escorts brought him more than just friendship and an amazing career.

19:39 – The advice for those young kids trying to break into the industry.

22:35 – What’s the difference between esports, gaming, streamers, and influencers, and why it’s not all the same.

26:10 – Why the community determines what will reach ‘esports’ status.

30:29 – What are the esports fighting games?

34:00 – Why companies can easily fail when it comes to putting money into esports.

37:49 – What are some of the numbers that these gaming influencers are making?

41:07 – Why these kids in esports have to be so careful with these agencies.

43:22 – What role with VR play within the world of esports.

44:59 – Why mobile games could have a huge future in esports.