Finding a Niche Within the Gaming Industry With Corey Rosemond
How can a brand stand out in the world of gaming with just a fraction of the marketing budget as the bigger companies? Corey Rosemond shares how Rig Gaming found a niche within the gaming space and learned to focus on building incredible products that other companies were willing to turn their back on.
This is what led the company to be purchased by Nacon Gaming, and why today he still has such a passion for the world of gaming and esports.
Corey who is the Vice President of Nacon Gaming (USA) and Global Partnerships Director of Rig Gaming, joins Dr. Marc in this episode of Dr. Marc’s Masterclass to discuss the rise of Rig Gaming, his career in the world of gaming, and one of the most important factors those who are looking to get into gaming need to know.
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Full Episode Breakdown:
5:06 – Meeting Corey Rosemond, and why Dr. Marc thinks so highly of him.
6:41 – Why the Call of Duty gaming console is so special, and why they are so limited, in addition to his history with Rig.
9:40 – Corey’s history with gaming, and why he’s been involved in the world of esports and gaming since the early 90’s.
15:20 – The conversation about gaming opportunities in Africa, and what Corey’s company is doing to help alleviate that issue.
18:20 – Is broadband still on the largest inhibitors in countries like Africa for gaming to blow up.
21:40 – How China is approaching mining and working within these African counties, and why we might see a huge change in the advancement of Africa because of it.
26:05 – Corey’s journey through education, and why continuing to grow and learn was so important to him.
29:10 – How gaming became part of Corey’s career path.
33:03 – Do a lot of the bigger brands look at companies like Rig, and try to imitate and change based on the uniqueness of their company.
36:27 – What companies are trying to make changes and create opportunities for people of color?
40:02 – Will more companies follow suit with what Phil Spencer has done with Xbox and encouraging more black leaders to be part of the company.
42:20 – Why going to a company based more on the fundamentals creates a much bigger benefit than a company that will have you focusing just on one small thing.
47:45 – How do you teach young kids the best way to create an opportunity for themselves, and why hard work will always be a great part of it.