Esports Connected

Hosted ByMegan Van Petten

Join Esports Trade Association Managing Director Megan Van Petten as she interviews some of today's most influential people and companies in the esports industry. The Esports Trade Association's Mission is to unify, serve, and ethically advance the business interests and sustainability of the esports industry, and the Esports Connected Podcast extends that effort through highlights ad conversations with their members.

Helping Esports Businesses Outsource With Dawn Hershik

Most entrepreneurs wear many hats (if not all) when they start their businesses and, as the company starts growing, they must begin to delegate some tasks. Dawn Hershik thinks that ideally when business owners reach that point, they should delegate what they are not good at or spend time on. 

Dawn Hershik is the Managing Director at Supporting Strategies, a company that provides bookkeeping and controller services through remote and cloud-based technology. Dawn is a seasoned business, sales, and finance professional with deep expertise in small businesses’ financial analysis. She holds a Bachelor of Business Administration from Northwood University, and she also is the Director of Feed the Seed Foundation. This organization provides resources through coaching, education, co-working space, and grants to improve local economies by supporting start-up entrepreneurs.

In this episode, Dawn discusses her background and how she decided to invest in the Supporting Strategies franchise. Dawn analyzed the growth of outsourcing companies during the pandemic and explained the benefits of outsourcing a company’s accounting. She also talked about her company’s hiring process, ideal clients, and time-tracking solutions for online workers and freelancers. 

Visit Supporting Strategies website: https://www.supportingstrategies.com/

or find Dawn on LinkedIn: https://www.linkedin.com/in/dawnhershik/

The Esports Connected Podcast was created by the Esports Trade Association. To find out more, visit: https://esportsta.org/

Full Episode Breakdown:

1:17 – Dawn talks a bit about the work they do at Supporting Strategies.

2:14 – Dawn and Megan talk about how the pandemic impacted outsourcing accounting and other activities related to business. 

5:40 – Dawn talks about the significant challenges entrepreneurs face at the moment of growing their businesses. 

7:24 – Dawn talks about the average time they work with their clients.

11:39 – Dawn talks about the experience of working with her husband.

13:39 – Dawn shares the story of why she and her husband decided to pick the franchise path to start their business.

18:26 – Dawn and Megan talk about the importance of researching every option when starting a business. 

23:13 – Dawn describes what is The Business Fundamental Bootcamp about, how they work with their students, and the value it provides to business owners.

27:26 – Dawn talks about the hiring process and who are the ideal candidates for working at Supporting Strategies.

32:33 – Megan and Dawn talk about time-tracking solutions for online companies. 

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