A massive part of esports’ growth and development relies on its distribution and broadcast. The more accessible it is for the masses to access esports events, shows, and content dedicated to it, the faster and stronger the industry will develop. 

In today’s show, we are joined by someone directly responsible for generating that fast and steady growth, the founder & CEO of ESTV, Eric Yoon. 

Eric created ESTV, the world’s first 24/7 live linear and AVOD esports channel, allowing thousands of people worldwide to watch live esports events and tournaments and interact with their favorite gamers. Eric is also an Esports Advisor for the NFL Alumni Association, part of the Advisory Board Member for Hearo, BAPE’s Ambassador, and Advisor of MetaLife Social. 

We had a fantastic conversation about Eric’s journey into the industry, his beginnings as a banker, and how and when he decided to transition into gaming and esports. We also talk about ESTV’s massive success relatively quickly, the impact the metaverse will have in the next couple of years, and the importance of using big streaming platforms to spread information about health and wellness. 

Resources: 

Visit ESTV’s website: https://www.estv.co/

or connect with Eric on LinkedIn: https://www.linkedin.com/in/eric-yoon-932b8b23/

Full Episode Breakdown:

1:11 – Eric talks about his beginnings as a banker and in the media-entertainment sector before jumping into esports and gaming. 

4:17 – “Distribution is key to success; you worry about content later.” Eric shares some of the biggest learnings he got in the entertainment business. 

8:25 – Erin talks about the decision of adding more channels as they saw they had massive amounts of content being produced.

12:09 – Eric describes the most significant changes he has noticed in the industry in the last couple of years.

13:26 – Gary and Eric talk about ESTV and the metaverse.

15:24 – Eric describes ESTV’s decision to actively participate in spreading information and creating consciousness about health and wellness in gaming and esports. 

22:29 – Gary and Eric discuss the proper way of treating athletes and non-competitive gamers to ensure their longevity and overall wellness.

24:45 – Eric talks about the challenge of distributing their content over 46 countries, many of which English is not their primary language.