Those who want to make a living out of the live streaming and video content creation space depend on gathering at least a million followers. The challenging part is that they must have them on one platform; otherwise, having a million followers on several platforms won’t do the trick.
In the game development space, the path is slightly smoother. For instance, a Roadblock developer with three to five thousand concurrent players could make a reasonable living.
Joining us today to help us understand better the monetization mechanisms in gaming is Matt Edelman, CCO at Super League Gaming. Matt built and produced content basically on every known platform in his over 20+ years of experience in the space.
He worked at Marvel in the ’90s, he executive produced the first-ever electronic comic book, helped to create marvel.com, and that was only the beginning of his career.
In this episode, Matt kindly shared his expertise in monetizing online and gaming spaces, content creation, and providing the gaming and esports audiences value. We delve into Super League Gaming services, how they help the everyday gamer connect and engage with like-minded people, and how they can make money while gaming or streaming. We also talk about the power of creating an inspired gaming and esports fandom, the strong bond between younger generations and the metaverse, and much more.
Visit Super League Gaming website: https://www.superleague.com/
Connect with Matt on LinkedIn: https://www.linkedin.com/in/mattedelman/
Full Episode Breakdown:
1:54 – Matt shares the sequence of unpredictable events that led to his role at Super League Gaming.
5:45 – Matt talks about his experience at Marvel and how it was to executive produce the first digital comic book.
10:01 – Matt describes some specific processes of how SLG helps content creators monetize their channels while, at the same time, making sure they stay aligned with their values.
13:01 – Matt shares valuable advice for content creators.
20:01 – Matt describes some of the tools SLG provides content creators with to help them maximize their income with their creations.
24:25 – Matt talks about how SLG built momentum in the digital space right before the pandemic hit and how that helped them thrive during the lockdown.
28:44 – Confidence and faith from the top. John and Matt discuss SLG’s adaptability to changes and how the company quickly adjusted to the new reality.
33:01 – John and Matt talk about SLG’s culture, making sure people have a place at the table and that they are being heard.
35:59 – Matt describes SLG’s partnership with Production Resource Group.
40:21 – John, I think we are competitors. John and Matt talk about how different companies pivoted in different directions during the pandemic.
42:17 – Esports is a digitally native sport. Matt talks about the challenge of making live esports events exciting for those attending in person and for those watching for home.
46:29 – Inspiring a fandom. John and Matt discuss what the esports space needs to build an audience at the level of the Dallas Cowboys fans.
48:23 – Matt shares his thoughts on the metaverse.
