In another edition of the podcast from the Esports Next Conference, we are delighted to welcome Roger Payne to the show. 

Roger is the Key Account Director at YouGov, an international data and analytics group. YouGov’s data-led support helps media owners, brands, and media agencies improve their marketing activities. YouGov is the most quoted data research source in the UK, and according to a Pew Research Center study, YouGov outperforms competitors on accuracy as a vendor of choice. 

In this episode, we talk about the hard times we faced at the conference when we started, right before the pandemic hit. Roger kindly shared details of the services YouGov offers, and he highlighted the importance of providing the industry with unbiased, reliable, and valuable sources of information. 

Resources:

Visit YouGov’s website: https://corporate.yougov.com/

or connect with Roger on LinkedIn: https://www.linkedin.com/in/roger-payne-0198ba4/

Full Episode Breakdown:

2:09 – Megan and Roger remember the challenges they faced right before launching the first-ever live conference.

4:01 – Megan and Roger talk about how wonderful it is to give and how exciting it is to see the projects the Esports Trade Association helped build become a reality. 

7:18 – Roger talks about the importance of YouGov’s mission and vision and their approach to data gathering and distribution.

8:12 – Megan and Roger allow themselves to imagine how the next conferences will be in the following years.