In today’s episode from the Esports Next Conference, we chat with the Esports Trade Association’s Head of Marketing, Leslie Fitzsimmons. 

Leslie has over 30 years of media experience in sales, revenue management, marketing, and executive leadership. She is passionate about bridging mainstream audiences and hardcore esports fans and gamers and working with startups willing to impact the industry’s ecosystem positively. Leslie connected with esports while teaching Integrated Marketing and Communications at the University of Nevada Las Vegas in 2018. 

We delve into Leslie’s passion for consulting and using her knowledge and experience in marketing to help the industry grow and thrive. We talk about Leslie’s experiences at the Esports Next Conference, what she learned about the gaming industry so far, its potential, the Esports Trade Association’s grand vision, and more. 

Resources:

Leslie’s profile on ESTA website: https://members.esportsta.org/buyersguide/Details/leslie-fitzsimmons-1478582

Send Leslie an email and get in touch with her: https://members.esportsta.org/buyersguide/Details/leslie-fitzsimmons-1478582

Full Episode Breakdown:

 2:27 – About Leslie’s journey and how she met Megan at Clubhouse.

6:56 – Leslie talks about her role at the Esports Trade Association and her experience in the entertainment industry before working with esports and gaming.

9:26 – Leslie offers some advice for those interested in taking the consulting path for their careers.

12:04 – Leslie shares some of the most exciting things she encountered at the Esports Next Conference.

13:59 – Leslie talks about the Esports Trade Association’s grand vision.

15:32 – Leslie talks a bit about the Esports Trade Association’s marketing plans in 2022.