In today’s episode, we dive deep into the marketing world with our two guests, Kevin Pustizzi and Ryan Harbinson. We explore their journey into the marketing and branding space, why storytelling is so crucial in modern marketing, and how to separate our company from the rest through our campaigns. 

Kevin and Ryan shared their thoughts on how quickly trends change in the online space, how companies should prepare themselves to keep up with their swiftness, why brands must understand how short people’s attention span is nowadays when creating content, and more.

Kevin Pustizzi is the President of Clearbridge Branding Agency; he leads a talented team of marketing professionals. Behind his calm and centered exterior image hides an insightful and solutions-oriented marketing professional, convinced that marketing is about connecting the right people with the right message at the right time.  

Ryan Harbinson is the Director of Business Development at Clearbridge Branding Agency. He has over 15 years in the marketing space, with graphic design and management skills, and is a true “Jack of All Trades” player. Ryan is a loving husband, a connector, a go-giver, and a “shaking hands and building brands” professional.

Resources:

Visit the Clearbridge Branding Agency’s website: https://clearbridgebranding.com/.

or connect with Kevin and Ryan on social media:

Kevin’s LinkedIn profile: https://www.linkedin.com/in/kevinpustizzi/

Ryan’s LinkedIn profile: https://www.linkedin.com/in/wheresharb/

Full Episode Breakdown:

2:22 – Kevin and Ryan share their own journey and experiences in the advertising and marketing world.

5:25 – Kevin talks about the content they enjoy putting out there and how he realized the need to differentiate themselves through creative content.

10:15 – Kevin and Ryan talk about how enriching it is to work with several different companies and constantly learn from other brands’ cultures and experiences.

14:22 – Kevin talks about Clearbrige’s seasoned squad and the advantages of being surrounded by people better than him in different parts of the business. 

18:36 – The engagement factor. Kevin and Ryan analyze how fast trends change online. 

24:16 – Ryan and Kevin share their thoughts on the essential role of authenticity in marketing.

29:31 – Kevin explains how part of their job as an agency is talking not only to the audiences but also to the investors. 

34:55 – Meg, Kevin, and Ryan discuss why storytelling is more important than ever in marketing.

42:23 – Fame is achievable. Ryan talks about the importance for brands to discover influential people in their own niches and exploit the power of influencers. 

49:01 – The best content in TikTok is seven seconds long. Ryan talks about how companies have a couple of seconds literally to create immediate impact.