Braedon Sheppard joins us today to talk about content creation, his journey and experiences in gaming and esports, and the relevance and proper use of TikTok to engage with audiences, brands, and gamers. 

Braedon is the founder and President of Sheppard Media LLC; he is a TikTok Gaming Content Creator with over 230K followers and over 1 million weekly engagements, views, and impressions on the platform.

In this episode, our conversation revolves around Braedon’s journey in content creation, from joining Machinima at 16 to becoming a digital -marketing specialist, a network expert, and then founding Sheppard Media. We talked about his passion for content creation and why he chose TikTok to share his content over other social media platforms. In addition, Braedon kindly shared advice for content creators and brands on engaging their audiences using TikTok. 

Connect with Brandon on social media:

Sheppard Media Beacons: https://beacons.ai/sheppard

TikTok: https://www.tiktok.com/@TheSheppard

Instagram: https://www.instagram.com/thesheppardlol/?hl=es.

LinkedIn: https://www.linkedin.com/in/thecontentcreator/.

Twitter: https://twitter.com/thesheppardlol

Twitch: https://www.twitch.tv/TheSheppard

Full Episode Breakdown: 

0:56 – Braedon describes his journey in content creation, which started when he was a teenager.

2:49 – Braedon talks about his experience at Machinima and the kind of content he created there. 

10:35 – Braedon talks about when he decided to put his content creator career on hold to go after a college degree.

15:32 – Braedon talks about how he found out about TikTok’s effectiveness in engaging with large communities and why he chose it to share his content.

20:41 – Braedon shares his thoughts on the relationship between content creation and health and wellness.

24:13 – Gary and Braedon reflect on TikTok’s decision to stretch their videos’ length.

26:13 – Braedon shares some advice for creators and brands on the best way to use TikTok to engage their audiences.