Karen Todd, VP of Global Brand Marketing at Kyowa Hakko USA, joins us to talk about performance-enhancing ingredients, health, and wellness in the gaming industry. 

We had a fantastic conversation about Karen’s background, her passion for nutrition, and educating people on how to take the best care of their health. We explore the benefits of Cognizin, one of Kyowa’s products, and the benefits gamers, pro gamers, and athletes, in general, can gain from it. 

Karen also describes the process behind the naming and the design of Kyowa’s products and how they help gamers perform better. In addition, she kindly shares advice for young folks interested in joining the industry.

Resources:

Visit the Kyowa Hakko USA website: https://www.kyowa-usa.com/

Or connect with Karen on LinkedIn: https://www.linkedin.com/in/karentoddrd/.

Full Episode Breakdown:

1:11 – Karen talks about the most significant influences she had in dedicating herself to health and nutrition. 

4:06 – Karen talks about the difference between what’s available for nutrition students today and what was available when she was a student.

9:13 – Karen talks about the moment she realized nutrition was her calling.

10:49 – Karen describes her relationship with marketing and how the adaptation process was for her to jump into a new area.

13:02 – Karen talks about how and why she decided to join Kyowa Hakko.

17:09 – Karen talks about some of the most popular ingredients sold by Kyowa Hakko and how they help gamers power their performance.

22:12 – Karen explains why gamers and esports athletes are a perfect fit for Kyowa Hakko’s products. 

25:10 – Karen shares her thoughts on the best way to deal with teenagers’ “sense of invincibility” regarding their health care.

31:14 – Karen talks about Cognizin’s benefits and the right age to start taking it. 

35:13 – Karen shares some advice for gamers on how to take care of their health and why they should start doing it asap.