This week, Rebecca Dixon joins us to talk about the perceptions, shared beliefs, and reality of female gamers in the space.

Rebecca is the co-founder and CEO of the*gameHERs, arguably the largest community of female gamers. She is also one of the Esports Trade Association’s Board Members. Rebecca was the Managing Director of Advertising and Strategic Partnerships at @mommybites and counts over 20 years of experience in advertising, marketing, brand partnerships, and community building. 

Throughout our conversation, we delve into the challenges most females face regarding the opportunities and resources offered to them to join the gaming and esports industry. We discuss how games have been historically branded to male gamers and the difference between genders in how they identify themselves concerning their gaming tendencies. Rebecca also shared the*gameHERs approach to health and wellness, the different tools and resources they provide to the gaming community, and her take on gaming’s positivities. 

Resources:

Visit thegame*HERs website: https://thegamehers.com/.

Or connect with Rebecca on LinkedIn: https://www.linkedin.com/in/rebecca-dixon-3903015/.

Full Episode Breakdown:

3:28 – Rebecca talks about the moment she decided to start her journey in the gaming industry.

8:25 – Rebecca talks about the lack of resources and opportunities for female gamers. 

10:41 – Gary and Rebecca discuss the difference between male and female gamers when identifying as such.

15:10 – Rebecca talks about the immediate refresh gaming needs regarding how they advertise their products.

19:49 – Rebecca shares the experiences that brought her major exposure to esports and why she decided to start working in the esports space.

25:31 – Rebecca talks about the industry’s need to reflect all over the board that almost 50% of gamers are female gamers.

28:27 – Rebecca talks about the importance of using the community as a direction.

34:17 – Rebecca talks about the tools and resources the*gameHERs offers to female gamers.

37:54 – Rebecca and Gary address the importance of health and wellness in the gaming community, and Rebecca reveals how the*gameHERs approach the topic within its community.