We’ve heard the word pivot a lot in the past 18 months, but what about the word revitalize? Companies and brands were hit hard over the pandemic, but it was also an opportunity to look at the potential to rebrand or find other opportunities to stand out and find congruency in their message.

Ryan Harbinson, Director of Business Development of Clearbridge Branding Agency, is just the guy to help do that, and Ryan has a heart and passion for the world of esports. In this episode of All In, Ryan shares his journey from retail to esports, and how he was one of the originals in creating large gaming and esports events before anyone was really paying attention.

Ryan also talks about some of the biggest opportunities brands have to stand out in this market and what’s on the horizon for the world of esports as they get ready for more adaptation and people excited to jump into this growing industry.

To learn more and connect with Ryan, connect with him on LinkedIn at: https://www.linkedin.com/in/wheresharb/

Full Episode Breakdown:

2:47 – Ryan introduces himself and provides the history of his business and why he’s working in the world of esports.

4:08 – Why networking is so crucial, and how the pandemic changed the game for in some areas, better!

5:40 – What’s the day-to-day in a branding agency, Ryan gives some insight into his world.

8:10 – During this phase of COVID, what do companies need to understand in the world of re-branding? What should they be focused on?

10:20 – What kind of tech does Clearbridge have? Are they just nationwide or international?

14:24 – Giving insight into Game Maker and Unity to help with game creation.

19:20 – Ryan talks about putting together huge esports tournaments before esports was even really a thing.

20:17 – Where does the industry look like now, and what’s next for it?