Let’s think of every pixel on a screen as an independent source of information. We will look at the fidelity between an author’s creation and the final product displayed with different eyes. 

Today, we have another set of fantastic guests, Mike Ellsworth and Jason Tirado. Mike is a Senior Sales Engineer at Lightware Visual Engineering, North America, and Jason has been Lightware’s President since 2017. 

We had a conversation about Lightware’s origins, its core values based on democratizing information, and its drive to constantly push the barriers of technology’s limits, creating and developing new ways of portraying audio and video. 

They share their experiences and creations in the audiovisual space, comment on Lightware’s recent decision to become part of the Esports Trade Association, and give their thoughts on where they see the gaming industry heading based on the innovations in the AV.

Resources:

Visit the Lightware website: https://lightware.com/.

Follow Lightware on social media:

Instagram: https://www.instagram.com/lightwarehq/?hl=es

Facebook: https://www.facebook.com/LightwareVisualEngineering/

YouTube: https://www.youtube.com/user/LightwareLtd

Twitter: https://twitter.com/lightwarehq?lang=es

Connect with Jason on LinkedIn: https://www.linkedin.com/in/jasontirado/

Connect with Mike on LinkedIn: https://www.linkedin.com/in/mike-ellsworth-31851361/

Full Episode Breakdown: 

3:05 – Mike talks about some of the projects he was involved in with the “phone/fruit” company, his work, and what kind of solutions they provided.

8:37 – Jason shares a short story of Lightware’s founder and how the situations he lived during his childhood influenced Lightware’s core values.

14:12 – Jason shares some details of the projects Lightware is managing and the impact they’ll have in their respective industries.

17:50 – Mike talks a bit about the most challenging spaces he had to work in, and he also describes the concept of Lightware’s Iluminarium Experiences.

22:46 – Mike talks about the whole new concept of immersive audiovisual experiences and where he sees the future of gaming heading in this regard.

25:37 – Jason talks about Lightware’s decision to join the Esports Trade Association.

32:12 – Mike describes what is an XR Studio and how it feels to play a video game or watch a movie in it.

38:01 – The Tesla experience. Megan, Jason, and Mike reflect on how new technologies push creators and developers to make their products better and reach new parameters of excellence. 

42:52 – Mike talks about how the evolution of immersive experiences XR Studios brings to the table will modify how developers create video games.