If you’ve found yourself wowed by a live event, concert, or even a huge production of an event you’ve seen on TV, chances are pretty good PRG was behind it. PRG is a company behind some of today’s hottest stars, and biggest events (think Beyond concerts and Super Bowl half time shows).

What’s even more exciting is PRG’s movement into the world of esports, and their latest partnership with ESPAT TV. In this episode of All In With Esports, John Davidson joins Lewis Johnson to discuss what the partnership means for an entire new level of live events and experiences, and how a pandemic has helped to take these companies to a whole new level.

To find out more about PRG, visit: https://www.prg.com/en

Or to find out about ESPAT, visit: https://www.espat.tv/

Full Episode Breakdown

2:17 – Lewis updates on his health, and all about the track and field events he’s been attending (and has had to miss).

5:03 – Introducing John Davidson and PRG (Production Resource Group), and their role in esports and events.

8:03 – What happens to an event company when a pandemic happens, and how they’re planning for 2021.

9:30 – The history of PRG, and how they’ve transitioned into the esports space.

13:49 – How the collaboration with ESPAT TV came about, and what that means for the world of events and esports.

17:58 – What the next level of content creation looks like in esports, and what this means for the industry as a whole.

21:39 – What has the quarantine meant to the world of esports, and how has it changed companies like PRG this past year.

28:12 – How have the endemic brands pivoted in this new world of digital marketing and virtual events, John gives the inside scoop on what has changed for them.

32:04 – The story of Getty Images and what’s in the future for their branding with esports.

36:22 – The future of the Olympics and the gaming world, will we see them combined?

38:21 – How does the advancement in technology really change the game in esports and the experience it provides.

42:06 – The life lessons of going through a pandemic, and the importance of relationships, and why adding value is so important.