Mobile gaming went from 10% of global games revenue in 2012 to more than PC and consoles combined last year. What started as an afterthought on YouTube and other platforms today is a reality. Esports organizations like Tribe Gaming work hard to create tentpole and memorable experiences in mobile gaming to get the broader gaming ecosystem’s attention, pioneer, and push mobile gaming forward.
Joining John today is Patrick “Chief Pat” Carney, founder and CEO of Tribe Gaming. Patrick is also a renowned content creator, with over 2.5 million subscribers on YouTube, and a passionate mobile gamer.
Without knowing it, he became one of the first mobile creators on YouTube. Soon after being transferred into his dream school, he had to choose between pursuing his academic career or turning into a content creator. Luckily for the gaming community, he chose the second option.
In this episode, Patrick discusses his journey to becoming a content creator and his beginnings in 2012 when the YouTube community was totally different. They spoke about the importance of consistency in content creation, likes vs. engagement, mobile audience’s characteristics, and brands’ challenges in getting partnerships on esports.
You can connect with Patrick on LinkedIn: https://www.linkedin.com/in/patrickcarney1/
on Twitter: https://twitter.com/chiefpat
or on Twitch: https://www.twitch.tv/chiefpat
You can also follow him on Instagram: https://www.instagram.com/chiefpat/
or on Facebook: https://www.facebook.com/ChiefPat
You can also visit the Tribe Gaming website: https://tribegaming.gg/
To follow John on Twitter: https://twitter.com/J0hnDavids0n
Full Episode Breakdown:
1:30 – John introduces today’s guest.
3:45 – The story of Patrick became one of the first mobile creators on YouTube.
6:20 – Video games are more a social media platform.
9:55 – A small space trip. Patrick’s story about (almost) going to space.
14:19 – Patrick explains how finances work on YouTube and how monetization of content creation works.
18:09 – John and Patrick talk about the importance of consistency in content creation.
20:53 – Patrick talks about building a strong click helping content creators move between games without losing their audiences.
23:18 – John and Patrick talk about why authenticity when posting content is so critical.
26:24 – Patrick talks about the story behind founding Tribe Gaming.
30:25 – Patrick speaks about what he loves most about the mobile gaming community.
34:26 – Nowadays, kids’ first gaming device is not a PS2; it is a tablet or phone. John and Patrick talk about the present, the future of mobile gaming, and its relationship with new generations.
38:37 – Patrick shares some insight on how brands should approach the gaming audience and how OnePlus brilliantly handled it.
42:19 – John and Patrick talk about endemic and not endemic brands’ choices on content creation.
47:57 – Patrick talks about how challenging it is for brands coming into esports to pick the right partnership.
51:49 – Patrick shares a bit of what we can expect from Tribe Gaming and mobile gaming in the following months.
