In 2021 we’re seeing the re-emergence of live events, and no one is more excited about this then today’s guest, Rebecca de Freitas. Rebecca produces Mega Events, and is the Director, Customer Engagement at Hargrove.

In this episode of Esports Connected, Rebecca talks about her role putting on live events, and why all industries need to be watching and paying close attention to what esports is doing within events.

She also talks about how companies can stand out, even when working on hybrid and live events, and how we really need to pay attention to the expectations of Gen Z and what’s happening within the world of events.

To find more about Rebecca and her company visit. https://www.hargroveinc.com/

Esports Connected is part of the Esports Trade Association and you can learn more by visiting: https://esportsta.org/

Full Episode Breakdown:

1:00 – Meeting Rebecca and  learning more about what she’s currently working on with events.

3:46 – Why doing ‘mega’ events helps Rebecca stand out from other event producers.

6:27 – Why Rebecca focused so specially around esports on her thesis for her masters program.

11:42 – What makes doing events so special, and why the love of event planning can be a blessing and a curse.

15:50 – Sharing some of the war stories of putting on huge events.

18:51 – Why esports events are so focused on the elevation of the experience and why other industries need to pay attention.

21:36 – Rebecca’s predications on esports events, and utilizing the push of hybrid events.

25:50 – Why defending a thesis is hard in general, but then Rebecca shares what it was like in the middle of the pandemic.

29:44 – Rebecca talks about what made her join the Esports Trade Association.

33:42 – Why making sure you prioritize the experience for everyone you work with.