Join host Rebecca Longawa as she explores the world of marketing within Esports. You'll hear from some of today's top industry experts on how brands are partnering with gaming and esports, an what's important to know when creating an ROI.
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The world of esports and gaming is evolving, and they’re bringing other industries with them. Case in point, Ford Models has taken note and now represents influencers in the...
Rebecca brings her best friend and ESPN Host, Arda Ocal to join her on this week’s episode of the Future of Marketing in Esports podcast. In this episode, they...
Are brands getting lazy when it comes to marketing in traditional sports? Or are traditional sports just playing it too safe with their demographic? These are just two of...
They say esports is the wild, wild west, and there are a lot of brands looking to jump into this newfound opportunity. However, it’s not as easy as just...
Although many people are playing from the comfort of their own homes, the gaming world can be a dangerous place. Harassment is a real issue in the community. Maria...
Find a need. Fill a need. That’s exactly what Eric Stark, and his team at Slate did. They created a product that allows brand to easily create and share...
A serial entrepreneur, with over 20 years experience of building and exiting companies, Alex Huff joins Rebecca Longawa in this episode of The Future of Marketing in Esports to...
Dane Kuhn, Art Director for the Minnesota Rokkr and Version1 has an interesting story of starting as an intern with the Minnesota Vikings, and then moving into the esports...
Cory Hollingsworth is Head of Partnerships & Brand Engagement at ARterra. Cory’s experience working with Panini Trading Cards ended up bringing him to the world of esports. In this...