Megan Van Petten is giving us an inside look into some of the amazing people who attended 2021’s EsportsNext Conference in Chicago. In this episode, she’s talking to Charles Conroy of The Switch plus Erik Anderson of FaZe to talk about the best burger in Chicago. Beyond that, they also talk about what’s on the…
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Are you a company who wants to engage in some partnerships with other brands, but discovering that exactly measuring an ROI can be difficult? What does an impression do for you, or is it only engagement you should be aiming for? These are questions often asked by brands, and a need that Zoomph discovered. Zoomph…
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The traditional sports industry is known for being relatively small; you are never further from two or three degrees of separation. If we look at college athletics, that number could be even smaller. It is also known because it is difficult to get in; a lot of people want to work in sports, and there…
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Being authentic and bringing positive energy, and of course, his natural talent for marketing, helped our guest, Jeff Donnelley, build a flawless and outstanding career as an independent contractor working with online gaming companies. After 15 years of experience in the gaming market, the moment he learned about esports, he knew it was the industry’s…
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When leading creative teams, finding effective ways to offer them ownership and freedom is essential to obtain high-level results. A creative who is doing only what their boss is telling them to do is doing half of his job; the other half is figuring out different ways to do it. Our guest, Robert M. Atkins,…
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When leaders have some hands-on experience, they’re more likely to develop authentic connections with their teams and external collaborators. To Chris Smith, our guest today, who had spent more than 10 years working at virtually any position in the industry before becoming a CEO, experienced hands-on leaders are kind of a cheat code. Chris Smith…
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If you didn’t already know, the future for esports is extremely bright, and it’s only going to get brighter. Schools are seeing the opportunity to not just get kids excited about education in a different way, but they also see an entirely new opportunity to help get kids prepared for careers in a new way….
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Imagine seeing a need for a new type of shoe, but not having product design training in addition to no true list of industry contacts. Would you purse creating the business? It’s a dilemma that Ryan and Eric of MUVEZ Footwear were faced with, but they persevered, and even when a manufacturing company in China…
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Although the esports industry has been around for the last 20 plus years and exploded in the US over the previous four years, Dan Ciccone believes that the audience has always been there. He also believes that most brands struggle to get into the industry because they focus only on data and engagement and ignore…
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The 20% growth of the gaming industry during the pandemic turn it into a talent constraint market. Betting dollars, hours of content consumption, people buying the consoles, and the entertainment industry, in general, is heading into esports and gaming. Because of all that, companies turn into recruitment agencies and ask for help; they need to…
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