Joining us today is the founder of the Esports Trade Association, Megan Van Petten, to share her experiences in the gaming and esports space, how she started the association, and the challenge of changing the industry from the inside out through collaborative efforts and connectivity. Megan is a faith-based visionary with over 20 years of…
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Today, we dive deeply into the esports world and its profitability, guided by our guest, Marcus “Esports” Howard. Marcus is a lifelong gamer, a published author, featured speaker, indie games advocate, professor, international startup advisor, blockchain enthusiast, and growth hacker. Besides wearing so many hats, Marcus is passionate about making esports profitable. Throughout our conversation,…
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This week, we are joined by Justin Varghese to talk about esports, marketing, and partnerships. Justin is in charge of Sales and Marketing Partnerships at Panda. He is an event speaker, esports broadcaster and evangelist, taco aficionado, and a dear friend. He shared a holistic view of the esports ecosystem, developed through his vast experience…
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Sponsoring esports teams remains this kinda undecipherable-but-with great-opportunities-in-it space for many brands. Many brands and agencies would approach it as supporting traditional sports teams, and they might get good results with that strategy. Still, with esports, the story is a bit different. Today, Joe McMahon, Manager of Marketing and Esports at Wavemaker Sports & Live,…
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Visiting us today is Alexandrie Brekke, Allie, to talk about diversity, bullying, the feminine presence in gaming and esports, and how she used video games to rescue herself from a dark place. Allie Brekke is the Director of Operations at Kungarna, Brand Manager at Antares Gaming, and an Esports Marketing Consultant. Allie is passionate about…
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The Esports Trade Association’s mission, in a nutshell, is to provide resources to make the gaming industry better. Today, the Association has eight committees working to provide the best resources available, helping both endemic and non-endemic companies join, contribute, and grow themselves while they help develop the industry. Today, the great MVP, Megan Van Petten,…
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After having a great run in the corporate world, working for great companies like Schweppes, Dr. Pepper, Cadbury, and Southwest Airlines, and reaching the managerial level at many of them, Dr. Clinton Purtell felt he needed to give something back to society. His endless curiosity and a massive appetite for learning led him to the…
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In the conversation about connecting marginalized communities and sports, exposure seems to be one of the best options. LaDondra Wilson, Dallas Wings’ VP of Social Responsibility, believes that kids can’t believe in what they can’t see. The Wings and Panther City Lacrosse Club regularly take kids from these communities to the games to gain first-hand…
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One of the many things that changed around video games is their role in kids’ lives. Initially, video games were seen as alienating, isolating, and addictive flashing lights that kept the children in front of the screen for hours. Today, and since the massive use of online games, video games are much more than just…
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