esports marketing

Building the Esports Community

Joining us today is the founder of the Esports Trade Association, Megan Van Petten, to share her experiences in the gaming and esports space, how she started the association, and the challenge of changing the industry from the inside out through collaborative efforts and connectivity.  Megan is a faith-based visionary with over 20 years of…

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The Future of Esports In a Web3 World

Today, we dive deeply into the esports world and its profitability, guided by our guest, Marcus “Esports” Howard.  Marcus is a lifelong gamer, a published author, featured speaker, indie games advocate, professor, international startup advisor, blockchain enthusiast, and growth hacker. Besides wearing so many hats, Marcus is passionate about making esports profitable.  Throughout our conversation,…

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Understanding the Connection Between Gaming and Neuroscience

In today’s episode, we are joined by one of the OGs of game development, Noah Falstein, Executive Advisor at Akili Interactive. Noah has been designing games since 1980; he has worked for LucasArts, 3DO, Dreamworks Interactive, and Google. Noah is also the Owner of The Inspiracy, a consulting game production and design company focusing on…

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Connecting the Worlds of Design and Gaming

Cisco Garrido, the Senior Graphic Designer at AOE Creative, is joining us today to talk about resilience, commitment, and following and trusting our passions.  Originally from Venezuela, and after his mentor died at a young age, Cisco moved to Panama to avoid the financial and social crisis getting in the way of his progress. His…

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Why You Need To Pay Attention to Ergonomics

Good ergonomic conditions don’t depend exclusively on the quality, price, or even the ergonomic qualities of the furniture we use when we are gaming, in our workstations, or wherever we spend the most time.  Jeannie Koulizakis, today’s guest, indicates that good ergonomics conditions include all the mentioned above plus a lot of other things, like…

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How Esports and Gaming Companies Can Stand Out In a Crowded Space

Joining us today to talk about digital marketing, the importance of building an online presence, and new generations and their inherited knowledge of the digital space are Jean Marie Richarson and Ronnie Tullis.  Jean Marie is the President and CEO of iFOLIO, and she is a member of the Board of Directors at the Metro…

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Influencer Marketing in Esports

James Creech joins us today to talk about the growth, evolution, and possibilities of influencer advertising. This marketing tool developed its strength, reach, and effectiveness in the last decade and has become a great asset for the gaming and esports industry.  James is the SVP of Influencer Strategy at Brandwatch; he is an Entrepreneur, Startup…

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The Road to Becoming an American Ninja Warrior

We can learn a lot from today’s guest, Karsten Williams, about resiliency, commitment, gratitude, and using past experiences to improve our personal and professional lives.  Karsten Williams is a 6 times American Ninja Warrior finalist, Director of Ninja Warrior North Texas, former Alpha Warrior athlete and body transformation specialist.  We delve into Karsten’s journey to…

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