In today’s episode, co-hosted by Brandon Brunhammer, we meet Monica Miller, Collegiate Esports Program Development Consultant at Pennsylvania College of Art and Design, storyteller, gaming enthusiast, and health & wellness advocate. Throughout our conversation, directly from the Power event in South Bend, Monica shared her journey into gaming and esports and how she got involved…
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Sponsoring esports teams remains this kinda undecipherable-but-with great-opportunities-in-it space for many brands. Many brands and agencies would approach it as supporting traditional sports teams, and they might get good results with that strategy. Still, with esports, the story is a bit different. Today, Joe McMahon, Manager of Marketing and Esports at Wavemaker Sports & Live,…
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Visiting us today is Alexandrie Brekke, Allie, to talk about diversity, bullying, the feminine presence in gaming and esports, and how she used video games to rescue herself from a dark place. Allie Brekke is the Director of Operations at Kungarna, Brand Manager at Antares Gaming, and an Esports Marketing Consultant. Allie is passionate about…
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Joining us today at the Power event in South Bend is the ESTA Elevator Pitch winner Matt Jackson, founder, and CEO of the Ultimate Gaming Championship (UGC). Throughout our conversation, Matt reveals the details of how he went from organizing LAN parties in the basement of his parent’s house to founding one of the most…
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As more and more businesses try to find ways to get involved in the world of esports and gaming, it’s crucial they have a place that can help guide them in the right direction and help them make the connections they need. That’s exactly what the Esports Trade Association does by helping those within the…
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What are some of the top ways brands are engaging with esports teams? In this episode of The Future of Marketing in Esports, Rebecca is joined by Kansas City Pioneers CEO & Founder, Mark Josey. Mark talks about his unique background in marketing and building an agency that has helped him drive the growth of…
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We know that there are opportunities for those who love gaming to potentially take their skill level to the pros. However, what opportunities are there for those who may not want to be pro? Are there job options for them? Can they do something in a field that they love? Queue Danny Martin and Esposure….
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Although brands’ approach to traditional sports teams and events is different from how they do it in the esports space, the result of just slapping a logo into something without providing value to the community is the same. It won’t impact the community nor get any financial benefit from it. Joining us today is Brett…
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Growing up, our guest, Dale Alexander, was shocked when he knew people were paid to create those commercial breaks short movies. For him, advertising was as entertaining as the movies and the sitcoms he was watching. Fast forward some years, and after over 20 years working with creativity, Dale’s eyes light up the same way…
Read MoreJoining us today is Vinny Minichiello, recently incorporated as a Supervisor in Digital Activations of Gaming & Esports at Zero Code. Vinny brings an interesting three-tiered approach for endemic and non-endemic brands into esports and gaming. He believes that brands should aim at three main objectives, be known first, be understood later, and finally, be…
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