For most gamers, streamers, and casters, things can change overnight. Good results in an international tournament could change a gamer’s life by getting them millions of visits to their social media channels, and in case something like that happens, there are certain things they need to have in place. For instance, gamers should check if…
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We all know that not all great players are great teammates. However, Kat Salazar is hoping to do something about that so the right data in the right hands, can help those players see success in all aspects of their life. weThink focuses on tracking cognitive-behavioral performance to help build skills including problem-solving, interpersonal communication,…
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At the same time, leagues, esports teams, and video games companies, in general, make considerable efforts to help endemic and nonendemic companies reach the space and make money in the gaming industry, the worst-performing metric, by far, is ROI. Whether the problem is the lack of measurement, or the reluctance from certain companies to share…
Read MoreHow can brands work with influencers and create win-win scenarios? It’s really about approaching the relationships in a couple of specific ways, and Phid McAwesome, Business Development Manager at GGWP Academy is joining Rebecca on this episode to talk about just that. Phid brings his experience from the gaming world to now helping brands and…
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How can brands win with esports and gaming partnerships? Although it’s not as easy as other industries, there is still a lot of opportunity to do some great things and win over a demographic for life, If it’s approached the right way. Felix LaHay, Founder of United Esports joins Rebecca on this episode to discuss…
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The traditional sports industry is known for being relatively small; you are never further from two or three degrees of separation. If we look at college athletics, that number could be even smaller. It is also known because it is difficult to get in; a lot of people want to work in sports, and there…
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One of the hardest things to get for companies about the gaming and esports industry is how to engage with its massive audience. Business professionals would attend esports events and be blown away by the gigantic screens. They would look at the missing logo placement opportunities and be distracted by that. Donny Neufuss, our guest…
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The rise of gaming centers has only just begun. However, the next time you step into a gaming center, there’s a really good chance that ggCircuit has helped in some way build and run that center. Jason Macintosh, Director of Customer Experience at ggCircuit joins Rebecca on today’s episode of The Future of Marketing in…
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If you didn’t already know, the future for esports is extremely bright, and it’s only going to get brighter. Schools are seeing the opportunity to not just get kids excited about education in a different way, but they also see an entirely new opportunity to help get kids prepared for careers in a new way….
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The world of esports and gaming is evolving, and they’re bringing other industries with them. Case in point, Ford Models has taken note and now represents influencers in the gaming world. In this episode of The Future of Marketing with Esports, Rebecca Longawa talks to Justin Jacobson, Attorney and Talent Manager at Ford Models. Justin…
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