How can the world of esports and gaming continue to evolve, allow for a bigger vision, and provide a path for growth? This is what Kim Meltzer discusses with John in this week’s episode of The DLC Drop Podcast. Kim Meltzer, CEO of Destination Esports, has an extensive background in esports and gaming, and she…
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Rebecca brings her best friend and ESPN Host, Arda Ocal to join her on this week’s episode of the Future of Marketing in Esports podcast. In this episode, they discuss Arda’s road to becoming a host of a top network, and why just doing everything he could to learn got him on a path he…
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Are brands getting lazy when it comes to marketing in traditional sports? Or are traditional sports just playing it too safe with their demographic? These are just two of the questions discussed in this week’s episode of The Future of Marketing in Esports as Rebecca welcomes friend and marketing expert, Jenna Johnson. Jenna discusses her…
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They say esports is the wild, wild west, and there are a lot of brands looking to jump into this newfound opportunity. However, it’s not as easy as just throwing in a lot of money and having a new group of raving fans. This is an industry where companies must proceed with caution when stepping…
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Although many people are playing from the comfort of their own homes, the gaming world can be a dangerous place. Harassment is a real issue in the community. Maria Tamellini joins Rebecca Longawa in this episode of The Future of Marketing in Esports to discuss her product Gamer Safer, and why this will be such…
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Find a need. Fill a need. That’s exactly what Eric Stark, and his team at Slate did. They created a product that allows brand to easily create and share graphics that allow sponsorships and partners to utilize when posting on social media. The brand utilization of this product is truly endless, and Eric shares the…
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A serial entrepreneur, with over 20 years experience of building and exiting companies, Alex Huff joins Rebecca Longawa in this episode of The Future of Marketing in Esports to discuss his latest venture, Fanticipate. Imagine not just watching your favorite event, but being able to actually win an actual piece of the action. This is…
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Launching a clothing company is one thing. Launching streetwear that is hyper focused on the esports and gaming community is another. John catches up with Nate Eckman, Co-Founder of ULT and talks about the opportunities in enhancing connection, authenticity and brand integrity within the gaming ecosystem. Apparel is not simply a product, but a reflection…
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