esports news

How To Build a Brand on Tik Tok

Braedon Sheppard joins us today to talk about content creation, his journey and experiences in gaming and esports, and the relevance and proper use of TikTok to engage with audiences, brands, and gamers.  Braedon is the founder and President of Sheppard Media LLC; he is a TikTok Gaming Content Creator with over 230K followers and…

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Creating Better Gaming Stations in Esports

In today’s episode, co-hosted by Brandon Brunhammer, we meet Monica Miller, Collegiate Esports Program Development Consultant at Pennsylvania College of Art and Design, storyteller, gaming enthusiast, and health & wellness advocate.  Throughout our conversation, directly from the Power event in South Bend, Monica shared her journey into gaming and esports and how she got involved…

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How To Create Great Partnerships With Esports Teams

Sponsoring esports teams remains this kinda undecipherable-but-with great-opportunities-in-it space for many brands. Many brands and agencies would approach it as supporting traditional sports teams, and they might get good results with that strategy. Still, with esports, the story is a bit different.  Today, Joe McMahon, Manager of Marketing and Esports at Wavemaker Sports & Live,…

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How the Gaming World Gave Her Purpose

Visiting us today is Alexandrie Brekke, Allie, to talk about diversity, bullying, the feminine presence in gaming and esports, and how she used video games to rescue herself from a dark place. Allie Brekke is the Director of Operations at Kungarna, Brand Manager at Antares Gaming, and an Esports Marketing Consultant. Allie is passionate about…

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Creating Some of Esports Biggest Tournaments

Joining us today at the Power event in South Bend is the ESTA Elevator Pitch winner Matt Jackson, founder, and CEO of the Ultimate Gaming Championship (UGC). Throughout our conversation, Matt reveals the details of how he went from organizing LAN parties in the basement of his parent’s house to founding one of the most…

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Helping to Bring Esports to the Masses

A massive part of esports’ growth and development relies on its distribution and broadcast. The more accessible it is for the masses to access esports events, shows, and content dedicated to it, the faster and stronger the industry will develop.  In today’s show, we are joined by someone directly responsible for generating that fast and…

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Streamlining the Esports Event Process

Let’s think of every pixel on a screen as an independent source of information. We will look at the fidelity between an author’s creation and the final product displayed with different eyes.  Today, we have another set of fantastic guests, Mike Ellsworth and Jason Tirado. Mike is a Senior Sales Engineer at Lightware Visual Engineering,…

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Augmented Reality & Virtuality Reality Show Down

Chace and Sage go head to head on which experience takes the cake. Augment Reality or Virtual Reality.

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The Impact of Nutrition on High Performance

We’ve seen a notorious evolution in how gamers and competitive video games athletes approach their overall health and nutrition. It’s been profusely divulged in the space that a balanced diet is beneficial to preventing diseases and improving health, and it is essential to reach peak performance. Today, we receive the amazing Dr. Susan Kleiner to…

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Marketing and Branding Trends in Esports

In today’s episode, we dive deep into the marketing world with our two guests, Kevin Pustizzi and Ryan Harbinson. We explore their journey into the marketing and branding space, why storytelling is so crucial in modern marketing, and how to separate our company from the rest through our campaigns.  Kevin and Ryan shared their thoughts…

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