This week, Rebecca Dixon joins us to talk about the perceptions, shared beliefs, and reality of female gamers in the space. Rebecca is the co-founder and CEO of the*gameHERs, arguably the largest community of female gamers. She is also one of the Esports Trade Association’s Board Members. Rebecca was the Managing Director of Advertising and…
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Karen Todd, VP of Global Brand Marketing at Kyowa Hakko USA, joins us to talk about performance-enhancing ingredients, health, and wellness in the gaming industry. We had a fantastic conversation about Karen’s background, her passion for nutrition, and educating people on how to take the best care of their health. We explore the benefits of…
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There may still be a few people out there who view gaming in a negative light, but the list of positive outcomes far outweighs the bad in today’s world. In today’s episode of the Future of Marketing in Esports, Rebecca is joined by Peter Young, founder of the Minnesota Esports Club. What started as a…
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In an industry as skeptical as the gaming industry, being the interpreter between two groups of people that need but can’t talk to each other is a rare and priceless skill. Our guest, Jay Hairston, is one of those few people in the industry who fluently speaks both languages, the one companies and brands talk,…
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One of the trickiest parts of creating content and products for kids isn’t only that we aren’t kids anymore; it is also the generational differences. The sociocultural environment, the technology, and the access to it are just some of the main differences separating marketers and content creators from their target audience. To Terence Burke, our…
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How can brands win with esports and gaming partnerships? Although it’s not as easy as other industries, there is still a lot of opportunity to do some great things and win over a demographic for life, If it’s approached the right way. Felix LaHay, Founder of United Esports joins Rebecca on this episode to discuss…
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Are you a company who wants to engage in some partnerships with other brands, but discovering that exactly measuring an ROI can be difficult? What does an impression do for you, or is it only engagement you should be aiming for? These are questions often asked by brands, and a need that Zoomph discovered. Zoomph…
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It is crucial that diversity is recognized in every industry throughout America, and NASCAR is making sure to make this initiative a top priority. Brandon Thompson, Vice President of Diversity and Inclusion is a huge part of this mission. In this episode of Dr. Marc’s Masterclass, Brandon discusses his passion behind being part of such…
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Daniel Herz, Chief Revenue Office of Mission Control, is a seasoned veteran in the Esports and Video Game Industry, and is focused on helping brands and companies reach consumers in these industries. In this episode of the DLC Drop Podcast, Daniel sits down with John to talk about the gold rush of esports, and why…
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