This week, Rebecca Dixon joins us to talk about the perceptions, shared beliefs, and reality of female gamers in the space. Rebecca is the co-founder and CEO of the*gameHERs, arguably the largest community of female gamers. She is also one of the Esports Trade Association’s Board Members. Rebecca was the Managing Director of Advertising and…
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Karen Todd, VP of Global Brand Marketing at Kyowa Hakko USA, joins us to talk about performance-enhancing ingredients, health, and wellness in the gaming industry. We had a fantastic conversation about Karen’s background, her passion for nutrition, and educating people on how to take the best care of their health. We explore the benefits of…
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Adding value to a company is, without a doubt, the easiest way to put a foot in any industry. If our business card is a concrete plan for improving a business, we will most likely get hired for the position or, going even further; the company might create the job position for us. Our guest,…
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Growing up, our guest, Dale Alexander, was shocked when he knew people were paid to create those commercial breaks short movies. For him, advertising was as entertaining as the movies and the sitcoms he was watching. Fast forward some years, and after over 20 years working with creativity, Dale’s eyes light up the same way…
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At the same time, leagues, esports teams, and video games companies, in general, make considerable efforts to help endemic and nonendemic companies reach the space and make money in the gaming industry, the worst-performing metric, by far, is ROI. Whether the problem is the lack of measurement, or the reluctance from certain companies to share…
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Cory Hollingsworth is Head of Partnerships & Brand Engagement at ARterra. Cory’s experience working with Panini Trading Cards ended up bringing him to the world of esports. In this conversation, Rebecca and Cory discuss how professional athletes in traditional sports can bridge their love of gaming into their personal brand and sponsorships. They give great…
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Annie Scott Riley is the Vice President of Marketing for Minnesota Rokkr, and helps to run one of the most engaged communities in all of esports. Annie joins Rebecca to talk about how her journey in blogging and digital media led her to esports and specifically, the Rokkr, what’s working in terms of marketing to…
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