Scott Cole has the ultimate story of saying yes, taking chances, and going for what he wanted, even when it meant taking pay cuts and entering unknown territory to land his dream jobs.

It all ended up paying off as Scott now has the opportunity to work with brands like ESPN, the NFL, NBA, and many more, plus work within the world of esports as a broadcaster.

In this episode of The Future of Marketing in Esports, Scott joins Rebecca to talk about his journey, and where many content creators get in wrong when it comes to expectations and numbers.

He also talks about how saying ‘yes’ was one of the greatest things he could do to grow his career, and why he loves being able to be in both the traditional sports world and esports.

To learn more about Scott, visit: https://ScottColeShow or find him anywhere throughout social media at @ScottColeShow.

Full Episode Breakdown:

1:51 – Scott talking about how his career took shape

3:53- Why saying yes to all of his opportunities led him to his dream job.

4:50 – Scott talks about how his background in advertising helps to create great brand partnerships.

8:24 – Scott discusses the difference of sports casting from a traditional sense to what it’s like streaming on a Twitch or esports broadcasts.

11:51 – Do the esports broadcasts ebb and flow in terms of viewers, and where content creators are missing the mark on how they’re viewing their numbers?

16:48 – Why expectations usually need to be reset when it comes to brand sponsorships and expected reach.

20:50 – Scott and Rebecca discuss the parameters that need to be considered when creating a live event, and one example of how Madden owned their space.

23:23 – Scott discusses how his background doing so much has helped him excel in the world of esports.

27:28 – Scott discusses how he is seeing more people reaching out trying to figure out getting more exposure streaming.

32:37 – Why authenticity is so important when streaming and creating content. 

35:24 – Scott talks about some of his favorite projects, and what’s on his upcoming project list.

39:47 – Scott and Rebecca talk about the real life of an independent, but also why it’s worth it.

43:20 – Why we’re just seeing the beginning of the esports craze.