Undoubtedly, one of the reasons the esports and gaming industry expanded so quickly in the last five or six years is its intrinsic inclusive traits. The “there is always an extra controller” type of mindset makes the video games space a place where new voices and perspectives are always welcomed, and rapid growth is a byproduct of that plurality. 

Our guest, Nathan Lindberg, experienced gaming and esports growth from its very beginning. He visits us to talk about his journey in esports and gaming, how brands should approach the industry to effectively engage with the esports audience, and where he thinks the space is heading.  

Nathan is the Commercial Director of Gaming at SuperAwesome, a Member Of The Board Of Advisors at Esports Business Summit, and a Founding Board Member of the Esports Ad Bureau. He has over ten years of experience in digital and print advertising in arenas, primarily gaming and entertainment. 

Resources: 

Visit SuperAwesome’s website: https://www.superawesome.com/

Connect with them on social media:

Twitter: https://twitter.com/GoSuperAwesome

Instagram: https://www.instagram.com/lifeatsuperawesome/

LinkedIn: https://www.linkedin.com/company/superawesome/

Or read their blog: https://www.superawesome.com/blog/

You can also connect with Nathan on social media:

LinkedIn: https://www.linkedin.com/in/nathanlindberg/

Twitter: https://twitter.com/therealnate

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Full Episode Breakdown:

2:04 – Nathan talks about what he loves about the gaming community and how important it is to promote communication for the industry’s growth.

5:31 – Nathan shares his thoughts on how people can get into the gaming space and the hundreds of opportunities to develop a career in it. 

11:19 – Don’t let your current self dictate where your future self will end up. Nathan and John talk about bringing sustainable value into the industry.

16:17 – Nathan talks about his journey into the industry.

21:19 – Nathan describes his first experiences selling esports when companies would have a hard time understanding why they would give him any money.

24:14 – Nathan shares details of his experiences getting into and then leaving Twitch. 

29:34 – Nathan explains how Twitch benefited from being acquired by Amazon.

35:37 – If you’re not listening more than talking, you’re already on the wrong path. Nathan shares his thoughts as a sales expert on how brands should effectively engage with the gaming community. 

40:17 – Nathan talks about how he believes marketers should think about different ways of dealing with their FOMO. 

45:39 – Nathan talks about how he learned to sell value to companies. 

50:13 – Nathan talks about his position at SuperAwesome and the projects they are working on.