Future of Marketing in Esports

Hosted ByRebecca Longawa

Join host Rebecca Longawa as she explores the world of marketing within Esports. You'll hear from some of today's top industry experts on how brands are partnering with gaming and esports, an what's important to know when creating an ROI.

An Inside Look Into Running Gaming Centers

The rise of gaming centers has only just begun. However, the next time you step into a gaming center, there’s a really good chance that ggCircuit has helped in some way build and run that center.

Jason Macintosh, Director of Customer Experience at ggCircuit joins Rebecca on today’s episode of The Future of Marketing in Esports to discuss esports and gaming, and the huge role ggCircuit plays in the gaming and esports community.

They talk about the history of the company, how people can get involved in this industry, what the future looks ike, plus so much more. 

To learn more about ggCircuit, visit: https://ggCircuit.com

To order their new book about building a gaming center, visit: ThatEsportsBook.com

Full Episode Breakdown:

1:20 – Meeting Jason and learning more about GG Circuit

3:45 – Understanding the front end and back end of the business as Jason has had experience in both of them

6:40 – The fine line of GG Circuit, and how they play with various esports companies in all different verticals.

9:30 – Jason discusses some of the best approaches for getting into the landscape of esports and gaming.

14:44 – Jason talks about how he was able to utilize his technology knowledge within the gaming industry.

19:44 – What are some of the biggest gaps Jason is seeing in the world of gaming and esports?

25:10 – Will there be a bubble on the horizon or is the growth of venues on par with interest?

28:13 – What’s the difference in what the universities and colleges are doing in building their programs versus the individual venues.

32:49 – What’s next for GG Circuit? Jason gives some insight on what they’re working on.

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