Annie Scott Riley is the Vice President of Marketing for Minnesota Rokkr, and helps to run one of the most engaged communities in all of esports.

Annie joins Rebecca to talk about how her journey in blogging and digital media led her to esports and specifically, the Rokkr, what’s working in terms of marketing to their community, and how things have changed since the disappearance of live events, plus so much more!

Here is the Official Episode Breakdown:

1:07 – Annie talks about Minnesota Rocker, the Call of Duty team that she is a part of, in addition to discussing what a Call of Duty tournament looks like.

3:08 – How her start as a blogger in New York City eventually led Annie down a path to esports. 

6:05 – For an organization focused on churning out so much content for their marketing plan, Annie goes into detail about what an average day looks like at Rocker.

7:45 – For a group doing so much content and digital marketing, Annie gives some insight about what is working for them.

9:38 – Annie discusses how exactly they’re using Discord to build and engage with their community.

11:31 – What does it take to know more about your audience, and then creating content just for that specific demographic? Annie gives the inside scoop on how they learn more about their customer’s demographic and build content specifically for them. Plus she discusses how fans are engaging with their brand.

13:37 – With the community being so engaged, how do the Rockers incorporate their players and their individual fan bases to the marketing initiative as a whole? 

15:29 – And taking it a step further, how do they coordinate marketing efforts with the game publisher? Annie talks about how they collaborate to help build the love of the game as a whole.

17:22 – The discussion moves to live events, and what it takes to put on these huge events for the team and fans. Plus how that all hand to change in the wake of COVID.

21:42 – Annie discusses how marketing has changed since COVID, and how they’re focusing on spending their digital budgets.

26:44 – When it comes to brands marketing in esports, how should they be approaching their consumers.

28:03 – Annie talks about what’s on the horizon for the Rockers in 2021.

Connect with Annie Scott Riley at: https://twitter.com/anniescottriley

To connect with Rebecca, visit: https://www.happywarrior.us/

And follow her on Twitter at: https://twitter.com/RLongawa