Events can help to elevate brands in big ways, and if there’s one industry where this is especially true, it’s esports.

Ben Nichol has an incredible history with esports, starting out as a player, to a caster, and then working in events for Red Bull. Now the Sr. Account Executive at Next Generation Esports (NGE), he shares his journey with John Davidson in this episode of The DLC Drop Podcast.

Ben also shares the inside tips of what makes brands stand out in the world of esports along with the can’t miss details when putting on an event. 

Connect with Ben here: https://twitter.com/MrBitterTV

To follow John on Twitter: https://twitter.com/J0hnDavids0n

Full Episode Breakdown:

1:17 – The connection of John and Ben from Ben’s time at Red Bull.

5:16 – The activation stories of Buffalo Wild Wings and Gamestop.

8:15 – Ben shares his story of esports, from going from a player to someone who now works within the industry, and the incredible journey that he took.

12:48 – Life living in Germany, and what is was like being a caster overseas.

15:55 – What was starting out a competitor like, and why Ben was truly a pioneer in the industry.

20:21 – Is it good for the industry to have so much growth? Why Ben has a more measured approach.

25:50 – If teams are struggling with revenue, what’s one simple strategy to get more people interested in the game? Ben’s very simple answer.

28:13 – What working at Red Bull was like, and what Ben learned from that amazing experience.

35:50 – Ben’s desire to make New York an esports city, and what he did to follow that mission.

40:20 – Understanding the younger generation’s love for their brand, and why it’s so crucial for marketers to know.

42:12 – What’s essential for a great esports and gaming event? Ben breaks down the factors that can’t be overlooked.

47:23 – What’s so amazing about gaming and why parents shouldn’t discourage kids to play games.

49:39 – What’s Ben’s big prediction for what the next disruptive innovation for the world of esports.