The opportunities seem to be endless when it comes to esports and gaming, however, many of the experiences are still limited to a select few.

Enter Martin Byerley, CEO of MountainSideGames, a company that offers comprehensive event and tournament hosting services including a venue, marketing, live broadcasting and video archival, sponsors, and more. You design your event, and they execute it.

In this episode of the Future of Marketing in Esports, Rebecca welcomes Martin to discuss how he was fortunate enough to take over this company, and what makes him so passionate about bringing the experiences to others.

They also talk about how he’s currently finding opportunities and other events, and what some of his current challenges are in growing the company.

They also talk about what’s next for MountainSideGames, and where they’re focusing on next.

Learn more about MountainSideGames:

Mountainside Gaming:

https://www.youtube.com/mountainsidegames

https://discord.com/invite/Yvfbnwa

https://www.twitch.tv/mountainsidegames

Martin’s LinkedIn: https://www.linkedin.com/in/martin-byerley-84527019a/

Full Episode Breakdown:

1:10 – Meeting Martin and learning more about Mountainside Games.

2:35 – Martin talks about the logistics of the business, and how they bring tournaments throughout Canada.

4:12 – Martin talks about a recent activation they did, and what makes theirs so unique.

6:20 – Martin discusses the age range of the participants who their product really helps.

9:10 – How are they working with local event venues? Martin talks about how they’re connecting with other companies and places to create the activations.

12:04 – Martin talks about his sales process, and how they are finding opportunities. 

15:33 – Martin talks about the size they’re able to accommodate, and what that looks like in being able to help people.

18:17 – Rebecca and Martin talk about marketing, and how they’re promoting the business and Martin, personally.

22:15 – Martin talks about the support (or lack of) from his family, and how it’s been a challenge as he has been growing his business.

25:10 – Martin and Rebecca discuss how Martin is filling in the gap while he is still learning how to accurately market himself.