We all know that not all great players are great teammates. However, Kat Salazar is hoping to do something about that so the right data in the right hands, can help those players see success in all aspects of their life.

weThink focuses on tracking cognitive-behavioral performance to help build skills including problem-solving, interpersonal communication, self-control, critical thinking, and many more, helping people become better players and better students.

weThink works with both, traditional and esports athletes.

In this episode of The Future of Marketing in Esports, Kat sits down with Rebecca to talk about her history in this field, and why she’s so passionate about helping build better teams, and more importantly, better humans on those teams.

To find out more or connect with Kat, visit: Wethinkinc.us

Or Email

Katrina {at} wethinkinc.us

 Full Episode Breakdown:

1:10 – Learning more about Kat’s company and how they’re having such a positive impact on the esports community.

3:42 – Kat talks about what it looks like from the player perspective and the coach perspective, and how their current testing is going.

 6:35 – Why helping kids develop skills in gaming and esports can set them up for skills far beyond the gaming systems!

9:01 – Kat talks about her background and experiences, and how she was able to identify this gap in the esports space.

13:01 – Kat talks about how this technology can not just help in gaming, but go beyond how teams of all kind function.

18:01 – Why teaching athletes to get over their ego, and understand their personality outside of their talents is so important for a team’s success.

24:01 – Why it’s beyond just understanding a personality of a player, and goes beyond how everything fits together as a whole.

26:19  – Kat talks about what the reporting looks like, and how coaching can utilize this data to develop their team.

29:11- Kat talks bout where they currently are in the market when it comes to launching and Beta.