Rebecca Dixon is the CMO and Co-Founder of the*gameHers, a social media and networking platform for women who game. Rebecca is a serial entrepreneur; she founded BE Designs, Mommybites, a company that sold in 2016. While looking at the next step, she looked at the gaming industry and realized the alarming lack of female representativity. Rebecca then decided to use her 20+ years of experience in advertising, marketing, brand partnerships, event planning, and community building to create a space for gaming women. 

In this episode, Rebecca shared her experience joining the gaming industry and how strong it was for her to be well received by the community by reaching for the right reasons. We talked about diversity, inclusion, and scholarships. She took us through building her brand and the relevance of hearing gamers, receiving feedback, and making adjustments based on that feedback. 

You can visit the*gameHERs website: https://thegamehers.com/

Or you can follow them on their social media channels:

Twitter: https://twitter.com/thegamehers

Instagram: https://www.instagram.com/thegamehers/

Discord: https://discord.com/invite/thegamehers

Twitch: https://www.twitch.tv/thegamehers/about

Facebook: https://www.facebook.com/thegamehers

YouTube: https://www.youtube.com/channel/UCQXfs9DqJLstjl3WwbpvBjQ?view_as=subscriber

or LinkedIn: https://www.linkedin.com/company/thegamehers/about/?viewAsMember=true

You can connect with Rebecca on LinkedIn:

https://www.linkedin.com/in/rebecca-dixon-3903015/

Full Episode Breakdown:

1:30 – Rebecca talks a bit about the experience of winning the ESTA Elevation Pitch Award.

2:19 – Rebecca explains what is the*gameHers about and how they serve the gaming community.

4:31 – An app is coming soon. Rebecca reveals a bit of the*gameHERs future plans.

9:09 – John and Rebecca discuss the changes in the gaming community and how they demand more from brands.

11:23 – John and Rebecca talk about what men can do to support and help women have more industry presence.

14:54 – Rebecca highlights the importance of keeping the conversation about the inclusion of women active.

18:49 – Rebecca talks about her entrepreneurial journey and how she and her co-founders decided to make the leap of faith into the gaming industry.

22:55 – John and Rebecca discuss the importance of being humble and listen to gamers about how they feel about the company and what they could do better.

26:10 – Rebecca highlights how important it was for the*gameHERs to bring people on board and to ask them for their opinions.

29:29 – John and Rebecca discuss the idea of gaming spaces exclusive for women. What are the short and long-term solutions for this.

33:39 – Rebecca explains why she believes the awards they give are essential for the community.

37:43 – John and Rebecca discuss the importance of visibility and inclusion and the right way to do it.

41:25 – Rebecca shares her thoughts on the advantages for young people raised playing online games and connecting with other gamers and how it will impact their networking skills.