From a struggling athlete to the Head of Marketing at Best Buy, Tracy Benson has an inspiring story. Even though she ended up leaving sports to pursue the corporate world, throughout her entire career, she was always fueled by a passion for sports and competition.

Now she’s come full circle helping those athletes monetize their talent while doing what they love as the CEO and Co-Founder of Obsesh.

Tracy shares her story with John in this episode of The DLC Drop Podcast, discussing the biggest lessons learned leading Marketing Teams for some of today’s biggest brands, and what she’s learned from working with some of today’s greatest leaders.

To connect with Tracy, visit:

LinkedIn: https://www.linkedin.com/in/tbdigital/

Obsesh: Obsesh.com

Instagram: https://www.instagram.com/obseshmedia/

To follow John on Twitter: https://twitter.com/J0hnDavids0n

Full Episode Breakdown:

1:22 – The lowdown on Obsesh and Tracy’s background that led her to co-founding her own company.

3:45 – Tracy discusses her obsession with volleyball, and how her love got her through college, and even into playing professionally.

10:31 – What was moving into a job market like after only experiencing working side jobs just so Tracy could keep playing volleyball?

14:01 – What was it like working for Home Depot at the beginning and building something amazing, and how sports still applied to that job.

16:45 – What was so amazing about the way Arthur and the way he led teams.

22:40 – The crucial role that culture plays in any company, and why it should be the primary focus.

26:39 – What are the important factors that leaders should remember when hiring their teams and working with their teams?

29:58 – Why it’s so important for companies to share stories and personalities, and how social media has been able to do that.

33:40 – How Tracy was brought into the world of digital marketing, and how she was able to leverage it to work for Best Buy and be a pioneer in the digital space.

38:50 – Should companies focus on going mass or spend more time trying to niche.

42:09 – Tracy gives some examples of how niche marketing has really had an advantage.

48:20 – The dangers of trying to tackle a mass market, and the best way to approach it.

53:24 – What are some of the examples fans are having with Obsesh, and why this platform is so amazing.