What are some of the top ways brands are engaging with esports teams? 

In this episode of The Future of Marketing in Esports, Rebecca is joined by Kansas City Pioneers CEO & Founder, Mark Josey. 

Mark talks about his unique background in marketing and building an agency that has helped him drive the growth of the Pioneers. Plus he talks about creative ways brands are looking for content to be utilized in partnerships outside of just placing a logo on an event.

Mark also gives some insider details about the Kansas City Pioneers and what is getting him excited as the world begins to open up again.

Want to connect with Mark and the Pioneer.

Pioneer.gg

MarkJosey throughout social

Full Episode Breakdown:

1:16 – The history of esports in Kansas City and how the Pioneers were developed.

2:19 – Mark talks about his background in social media content and branding strategy, and the types of companies they work with outside of esports.

4:50 -Mark talks about the crossover he is seeing between the brands who are utilizing his marketing services vs. the brands who are partnering with the Pioneers.

7:45 – With brands wanting more unique content, what are some of the ways Mark is seeing his company create that content.

9:09 – What are other brands and verticals that really seem to make sense with esports partnerships?

13:33 – Why just partnering isn’t the best way to approach sponsors. It’s all about understanding the end-user and what the best way is to work together.

15:22 – Mark discusses the demographics of his players, and where they live in proportion to Kansas City.

19:40 – Mark gives ideas of what makes gaming and esports so special in how pro athletes can engage with their fans.

21:01 – Mark provides an inside scoop on how they’re engaging with their fans in more creative ways.

22:15 – Mark talks about how they’re incorporating Diversity & Inclusion in their organization.

23:58 – Mark talks about what is getting him excited about what’s to come for the Pioneers and upcoming partnerships.