We all know there are a lot of opportunities for brands to get involved in the world of esports and gaming. Often times they miss out on the right opportunities and determine that gaming and esports can’t provide them the ROI that they would like. 

Tatiana Tacca joins John in this episode of the DLC Drop to discuss how brands can get creative when it comes to getting involved in the world of esports and gaming, and she also discusses some of the most interesting ways brands are getting involved and seeing success. 

Tatiana is the founder of Oni Vision, a consulting and advisory practice that specializes in gaming, esports, anime, and live streaming. She has worked with brands by riding the gap toward new culture through building strategic platforms, putting together collaborations, and launching activations that can optimize on trends. 

She and John discuss why brands need to look at esports and gaming from a much broader perspective than just someone with a controller in front of a tv. They have to understand things like whether will they work with a team or a content creator, which game makes sense for them to get involved in, and how, in a world of skeptical consumers, can they best fit in and win.

Tatiana also discusses the opportunities in anime, and why this is often an overlooked option with brands. She talks about various ways they can win and see great results.

To connect with Tatiana, visit: https://www.linkedin.com/in/tatianatacca/