2020 saw a huge increase in the popularity of gaming and esports. And where’s there is popularity in a sport, popularity in gaming quickly follows. 

In this episode of The Future of Marketing in Esports, Rebecca welcomes Adam Boothe, Director of Esports at PrizePicks.

PrizePicks is a Daily Fantasy platform that helps to simplify sports betting. Their goal is that instead of having you spend time creating a Daily Fantasy lineup and matching up against others, users can choose 2-5 athletes and predict if their players’ states will go over the projected total.

Adam talks about the role Daily Fantasy has within esports, and why he is so excited for the future of Prize Picks.

To find out more, visit: Prize Picks – https://app.prizepicks.com/

Email Adam: Adam.Boothe {at} PrizePicks.com

Or Find him on Twitter @LockeQwerty

Full Episode Breakdown:

1:10 – Getting into how Rebecca and Adam met.

2:28 – Understanding the world of esports betting, Daily Fantasy Sports,  and how it falls within the world of sports betting as a whole.

8:23 – Understanding DFS and how NFT’s are the falling understand the same umbrella.

12:40 – How the world of Daily Fantasy Sports can open up more doors for people and create hyper connected communities.

15:43 – Discussing the world of esports, and what specific games they’re currently involved in.

17:45 – How agile is the DFS industry, and how easily can it be to lay new games within the industry?

22:58 – Why all games aren’t the best for betting, and what makes it more fun to watch (and bet on) than others.

24:23 – Adam talks about he ended up coming into this space, and the development of the esports product at Prize Picks.

30:39 – The fun of entering the real world from just online events.

34:37 – Why meeting person is so important, and why we can never be completely taken over by online.

37:25 – The perception of gambling to parents, and if it’s something that they shouldn’t allow.

42:36- Why parents should be more open to allowing their kids technology, whether it’s gaming, gambling, or other useful things.

47:18 – Why being clear and allowing some freedom is important for kids to understand.