Cisco Garrido, the Senior Graphic Designer at AOE Creative, is joining us today to talk about resilience, commitment, and following and trusting our passions. 

Originally from Venezuela, and after his mentor died at a young age, Cisco moved to Panama to avoid the financial and social crisis getting in the way of his progress. His passion for graphic design and the luck of connecting with the right people allowed Cisco to establish himself in Spain and enjoy being a freelancer and developing his craft. 

In this episode, we delve into Cisco’s extraordinary journey of passion and commitment and his development as a graphic designer and as a freelancer. We discuss the challenges freelancers face in the gaming and esports industry, the importance of not taking criticism of their work personally, and Cisco’s unique approach to graphic design. 

We also talk about the meaning behind fonts and colors, why companies use them, and the difference between designing for an esports team or a gaming company and for a business from any other industry. 

Resources:
Vist AOE Creative’s website: https://aoecreative.com/

Connect with Cisco on LinkedIn: https://www.linkedin.com/in/ciscogarrido/?originalSubdomain=ve

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Full Episode Breakdown:
1:24 – Cisco talks a bit about his role at AOE Creative.

3:29 – Cisco shares the beginning of his journey in the graphic design world in Venezuela.

8:54 – Cisco talks about his mentor’s death and his decision to move to Panama.

13:34 – Cisco talks about his passion for League of Legends and the flashcards he created for the game. 

16:4 – Designers don’t rely as much upon their credentials as they do in their work.

21:51 – Cisco talks about not taking feedback personally and asking the right questions before accepting a job.

26:54 – Cisco talks about his unique approach to design and what he believes differentiates him from the other designers.

30:41 – John and Cisco discuss using different colors and fonts by brands to communicate their message more powerfully.

35:59 – Cisco talks about how different it is to design for esports and gaming companies than for other businesses and industries.

39:54 – Cisco talks about his work with the G2 Esports logo. 

46:51 – Cisco shares a bit about his project with tabletop games.

51:11 – John and Cisco talk about the pros and cons of digital and face-to-face human interaction and how different it is for younger generations to deal with 100% digital interactions.

52:06 – Don’t neglect your own brand. Cisco shares some advice for freelancers out there.