Solving an issue, a community is struggling with is an excellent way of assuring success in that particular space, yet it’s not the only way. As long as you get the audience’s tone correctly, you can do a great job at entertaining, and you’ll still manage to achieve great success. 

Felix Lahaye joins us today, among many other things, to help us understand better the intricate relationship between brands and their target audiences. He is the Founder of United Esports and Co-founder of Open Influence (formerly InstaBrand), the first-ever influencer marketing company. 

Felix is also a Keynote Speaker, Inc. & Forbes 30 Under 30, and esports and marketing investor.

We have a fantastic conversation about the evolution of influencer marketing, the main differences between its original version and how we know it today, and what makes it successful in today’s market. Felix shared bits of his journey, his passion for music and gaming, his unique view on marketing, and the right way to connect with target audiences. Plus, we talk about meltdown bars, a concept that is gaining momentum worldwide and is growing rapidly in the US. 

Resources:

Visit the United Esports website: https://www.unitedesports.com/.

Connect with Felix on social media:

LinkedIn: https://www.linkedin.com/in/felix-lahaye-a194ba2a/

Twitter: https://twitter.com/felix_lahaye?lang=es

Or send him an email: felix@unitedesports.com.

Full Episode Breakdown:

1:37 – About Felix’s journey from musician and “undercover gamer” to starting his own influencer marketing company.

4:47 – Felix talks about the moment he decided to start United Esports.

8:23 – Felix and John talk about the evolution of influencer marketing.

10:13 – Felix shares his thoughts on what he believes some brands are doing wrong in the marketing and influencer marketing space.

13:28 – Felix talks about what made him pivot from influencer marketing to esports. 

17:24 – Felix explains what should be endemic brands’ approach to the esports and gaming industry in their attempts to engage with their target audiences.

23:52 – John and Felix discuss the options brands have to integrate and connect genuinely with the gaming community. 

27:31 – Felix shares some of his favorite activations in the space.

33:45 – John and Felix discuss the impact of brands supporting underrepresented communities.

37:49 – Felix talks about the main differences between esports bars around the world.

44:03 – Felix explains how the different cultures influence how esports bars work and are created. 
48:17 – Although esports has been around for several years, we are still at the beginning of it. Felix talks about the things to improve in the space and what’s coming next.