Henry Burreson joins us today to talk about influencer marketing, podcasting, how to grow an audience organically, and the courage and resources needed to turn a passion into a profitable business. 

Henry is the Co-host of “Third Party: An Apex Legends Podcast” and Co-founder of Third Party Productions. He is an influencer marketing and multimedia producer, content creator, Patreon ambassador, and part of the EA Creator Network. 

Henry shared valuable insights on content creation, audience growth, and how to generate ROI from influencer marketing throughout our conversation. We delve into the pros and cons of having a podcast dedicated entirely to one game; Henry described how and why he decided to start the show and the keys to making it grow and evolve with time. 

Henry also talks about his goals when he started the podcast, the lessons learned along the way, how connecting with Patreon changed everything, and much more. 

Resources:

Listen to the Third Party podcast: https://podcasts.apple.com/us/podcast/third-party-an-apex-legends-podcast/id1500861437.

Third Party Pod Patreon: https://www.patreon.com/thirdpartypod

Connect with Henry on social media:

LinkedIn: https://www.linkedin.com/in/henryburreson/

Twitter: https://twitter.com/HbBurreson?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Full Episode Breakdown:

1:51 – Henry talks a bit about the Third Party podcast, how many episodes they put out per week, and why he decided to start the podcast.

4:07 – Henry talks about why he felt so comfortable playing Apex Legends since the game’s launch day.

9:52 – Henry talks about Apex Legends’ evolution and growth and how lucky he feels to have attached his content creation career to a game he enjoys playing so much. 

14:19 – Henry delves into some details behind the decision to start a podcast to talk exclusively about Apex Legends.

17:25 – Henry talks about his goals before starting the podcast, how they changed over time, and the main rule of having fun while doing it. 

22:28 – John and Henry talk about how hard platform-to-platform promotion is.

26:04 – Henry talks about when they decided to tailor their content to Patreon and how that changed everything for the podcast.  

30:07 – Henry describes how hard it is for a marketing content creator to create content for himself and his own platform.

33:01 – Henry shares his thoughts on what he believes is the best way to get ROI from influencer marketing.

38:07 – Henry talks about how hard it is to balance doing what we love and getting profit from it. 

43:02 – Henry talks about what he believes are achievable goals from influencer marketing for brands.

49:29 – Henry kindly shares advice on how to start a podcast.

53:09 – Henry talks about the benefits of having a podcast co-host and how it can add to a podcast’s success.