Mike Zweigbaum joins us today to share his experience bringing a successful business model into esports, the secrets of team building, and the perfect blend of passion and business experience that led him to create a successful esports org.  

Mike is the CEO and Founder of Wisdom, a gaming company that makes it all, from esports production and content creation to tournament organization and strategic brand activation. They also have their own IPs and Rocke League, Halo, and Apex Legends esports teams. 

In this episode, we talk about Mike’s journey into esports and his unique path from owning a successful scrap metal company to jumping into the esports and gaming space. He shared the secrets of building successful teams and the importance of creating a sense of belonging. 

Mike described his approach to business in general and details what he considers helped him from his previous experiences helped him thrive in the esports space. He also shared his thoughts on what he feels the industry lacks, his perspective on Web3, the metaverse, mobile gaming, and much more. 

Resources:

Visit Wisdom Gaming website: https://www.wisdom.gg/

or connect with them on social media:

Twitter: https://twitter.com/WSDMGG

Instagram: https://www.instagram.com/wsdmgg/

Facebook: https://www.facebook.com/wsdmgg

Follow Mike on social media:

LinkedIn: https://www.linkedin.com/in/michael-zweigbaum-19a400169/

Twitter: https://twitter.com/mikezweigbaum?lang=es

Full Episode Breakdown:

1:58 – Mike talks about Wisdom, the titles they’re competing in, and their primary focus.

5:19 – Mike explains how he developed his unique approach to business and then translated it into gaming and esports.

9:05 – John and Mike talk about the two different dynamics of focusing on developing communities regardless of their geographical location.

14:02 – Mike talks about Wisdom’s partnership with Mall of America.

19:29 – Mike shares his career path and journey as a successful scrap metal entrepreneur.

24:01 – Mike describes his first impressions of getting into esports and what surprised him the most about the space and the people involved.

28:47 – Mike talks about how he transferred his knowledge from an entirely different industry into esports. 

34:29 – John and Mike discuss gamers and their unique relationship with brands.

38:33 – Mike talks about what he believes is the best way to build an audience.

42:30 – Mike talks about culture and creating spaces where every team member feels they are part of something bigger.

44:15 – Mike shares his perspective on Web3, mobile gaming, and the metaverse.

50:19 – Mike talks about his work ethic and the benefits of building a solid culture.

53:25 – Mike shares his thoughts on what he believes could be done better in gaming and esports.