In this episode, we are led by hand behind-the-scenes of marketing and e-commerce by Robert Brink, Director of Digital Marketing & E-commerce, who has been writing copy and creating disruptive content for over 22 years.

Robert created and launched digital content and marketing strategies for Paul Rodriguez’s Primitive Skateboards and Tony Hawk’s Ride Channel. He wrote copy for Beats, Red Bull, Complex, Playboy, ESPN, High Snobiety, Boost Mobile, Monster Energy, and many other leading brands. Robert also co-created, co-produced, and hosted skateboarding’s first round table talk show, with over 20 million views and still counting.

We delve into Robert’s background as a skateboarder and his transition to the marketing side of it, his first steps in his e-commerce successful and fruitful journey, and his distinctive look at connecting with audiences. We glance at the kitchen of some of the most influential marketing campaigns Robert created, and he shares his thoughts on skateboarding’s uniqueness and how it influenced broader culture. 

Resources:

Follow Robert on Instagram: https://www.instagram.com/robertbrink/

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Full Episode Breakdown:

1:36 – Robert talks about his relationship with marketing and e-commerce today.

3:59 – Robert reveals why he chose the marketing and branding side of skateboarding to remain in it after realizing he wasn’t going to make it to pro.

8:02 – Robert explains why he believes social media acted as an equalizer in skateboarding and make the space feel smaller.

12:05 – Robert talks about his first steps in skateboarding as a professional writer.

19:24 – Robert describes his experience at Weekend Buzz and how he felt interviewing and talking to people who were so influential in the skateboarding space.

26:51 – Robert talks about his experience in Primitive Skateboarding.

32:44 – Robert talks about how he started doing e-commerce while at Primitive Skateboarding.

38:22 – It is not about making sales but about acquiring a customer. Robert shares his approach to marketing and sales. 

43:26 – Robert talks about the need to be memorable when it comes to content creation. 

47:34 – Robert talks about how he blended his skateboarding background with his approach to marketing and e-commerce.

53:07 – Robert talks about how the skateboarding world was depicted during the Olympics in Tokyo 2020.