Find a need. Fill a need. That’s exactly what Eric Stark, and his team at Slate did. They created a product that allows brand to easily create and share graphics that allow sponsorships and partners to utilize when posting on social media.

The brand utilization of this product is truly endless, and Eric shares the story of how he saw the need for this in his background of working with teams like the 49ers and eventually to the NFL. And he also discusses how this tool will be used in the world of esports.

To learn more about Slate, visit: SlateTeams.com

Or connect with Eric at: Eric {at} SlateTeams.com

To connect with Rebecca, visit: https://www.happywarrior.us/

And follow her on Twitter at: https://twitter.com/RLongawa

Full Episode Breakdown:

1:30 – How Rebecca and Eric first met at an esports event in January.

2:45 – Eric’s thoughts on attending his very first esports events after coming from traditional sports. 

4:25 – More about Slate, and what the product is in addition to how it works.

7:40 – How Eric’s background working in the NFL helped to identify this idea for Slate, and his journey to leaving the NFL to work full time at Slate.

13:50 – When Eric came up with the idea, he shares the story of working his full-time job and then how he built out Slate part-time.

18:15 – What has Eric utilized from working with traditional sports, and bringing it to the esports table? And what is different from traditional sports when it comes to esports from traditional sports?

22:40 – How can brands use something Slate to create consistency when they’re working with various sponsorships and partnerships.

24:57 – What does behind the scenes look like for a content manager to use something like Slate.

29:20 – Would fans have any use for something like Slate, and is there a use case for that, and has engagement increased?

35:45 – What is the true value of Slate, is it really the ability to just create more content, or is there more to it?

39:20 – Have traditional brands adopted this yet?

41:30 – What’s next on the plate for Slate?