Imagine seeing a need for a new type of shoe, but not having product design training in addition to no true list of industry contacts.

Would you purse creating the business?

It’s a dilemma that Ryan and Eric of MUVEZ Footwear were faced with, but they persevered, and even when a manufacturing company in China told them their design was impossible, they came home, bought items at a hardware store and built their own prototype.

This tenacity provided them an opportunity to not just pitch their business on Shark Tank, but win a deal with Daymond John.

Today, Ryan and Eric Cruz talk to John about how they developed their shoe, what being on a show like Shark Tank is like, and why conscious capitalism is such a big part of their brand, plus so much more. Connect with MUVEZ at: https://www.muvez.co/

Full Episode Breakdown:

1:08 – Meeting Ryan and Eric Cruz and learning more about Muez Footwear, plus learning more where the idea came from.

4:16 – Discussing what roles they play within the company

7:33 – Discussions of making that decisions o run your business and what it really means to run your own business in addition to all of the things you take on.

10:28 – What does it take to go from a school project to making it an actually business? The guys give the inside scoop.

14:30 – How the guys started sourcing information and details about how to bring their product to life.

17:16 – What’s it like to get on Shark Tank? Ryan and Eric give the inside scoop on getting on one of the most popular shows.

20:27 – What was their strategy going in and talking about if they were looking for a specific shark.

24:07 – What was the preparation beyond just knowing numbers? 

25:55 – What happens once you get an investor? How crazy does it get once you now have the press of such a high profile investor?

30:26 – How did COVID impact their business, and what they did to help make an impact.

32:31 – How does sustainability play with their design and their product?

34:38 – What are some of the things that have inspired Ryan and Eric to continue to enhance the brand?

37:30 – What does it take to scale a shoe brand, and how do you continue to bring new designs to the market?

39:23 – What are some of the biggest lessons that the guys have learned after running this company for 4 years.