One of the main obstacles brands and marketers find when investing in a content creator is the lack of data. Companies don’t know precisely what is working and what is not, so they don’t know whether to invest more in a campaign or pivot and try a different strategy. 

Our guest, Adam Whyte, created a solution for what has been a pain point across the board in the gaming industry. His company, Edge, ensures reliable data to brands, marketers, and shareholders about how their campaign is performing and, at the same time, facilitates payments to creators and influencers. 

Adam Whyte is the Founder and CEO of Edge, a company that connects data and insights to smart contracts and payments that everyone can rely on, or, in his own words, the Uber for creators. 

Our conversation spins around Edge’s revolutionary concept and input into the industry, the ups and downs in the entrepreneurial journey, the power of believing in our vision as entrepreneurs, the fear of failure and success, and the power of authenticity. Adam shared his experiences with getting investors for his company, the importance of building the right mindset, and how crucial it is to set clear expectations with investors, clients, and ourselves. 

Resources:

Visit Edge’s website: https://www.edge.gg/

Follow them on Linkedin: https://www.linkedin.com/company/edgegroup/

or Twitter: https://twitter.com/EdgeTechGG

You can also connect with Adam on

LinkedIn: https://www.linkedin.com/in/edgewhyte/?originalSubdomain=uk

Instagram: https://www.instagram.com/edgewhyte/?hl=es

Twitter: https://twitter.com/edgewhyte

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Full Episode Breakdown:

2:05 – Adam talks about his journey before and after creating Edge.

7:11 – Uber for creatives. Adam talks about Edge’s mission, vision, and goals and how it was built to empower creators and influencers and provide clarity for brands, shareholders, and marketers.

12:41 – Adam explains how Edge impacted the relationship between brands and influencers. 

17:05 – John and Adam talk about the importance of setting clear expectations between creators and brands.

19:54 – The conversation pivots into Adam’s experiences dealing with investors and getting investments for his company. 

25:50 – You are not begging for money; you offer a huge opportunity for investors. John and Adam discuss the different approaches to investors.

29:30 – John and Adam talk about how vital it is to build the right mindset and how meaningful internal conversations are in our daily performance.

35:57 – Adam shares his take on the fear of failure and success.

42:10 – John and Adam talk about how decisive can be manifestation and authenticity to achieve great things. 

44:23 – Time and consistency: two of the most potent elements in the entrepreneurial journey. John and Adam discuss how crucial it is to believe in our own projects to ensure their success.