We know that there are opportunities for those who love gaming to potentially take their skill level to the pros. However, what opportunities are there for those who may not want to be pro? Are there job options for them? Can they do something in a field that they love?

Queue Danny Martin and Esposure. Ēsposure is the leading esports technology provider of professional esports education, production and studio services, competitive gaming experiences, and career development for the community and global enterprises.

Esposure built its first facility in the Dallas area, helping students of all ages gain exposure to the world of esports, and helping to bridge the gaps between a passion for playing and job opportunities.

In this episode of The Future of Marketing in Esports, Danny joins Rebecca to talk about his journey and why creating these opportunities is so important to him. They also discuss what’s next for Esposure, and how he’s currently working with brands including Dallas ISD.

If you’d love to connect with Danny, either visit: esposure.gg or email him at dmartin {at} esposure.gg.

Full Episode Breakdown:

1:18 – Meeting Danny and learning more about how he got involved with esports and why he created Esposure.

3:27 – How Danny’s company has bridged the gap between the love of gaming and jobs that have been created for this passion.

 8:04 – Danny talks about some of the offerings Esposure has, and why they are so much more unique than what other companies offer.

11:24 – How does Danny see Esposure going beyond just the Dallas market and growing nationally.

14:46 – What is Danny’s competitive advantage and how can he continue to beat the upcoming competition?

17:09 – Danny discusses the pressures he feels as a young, black founder.

22:14 – What about the students that Danny has an opportunity to help now? He discusses how honored have the impact that the does.

26:49 – Danny discusses his approach to brand partnerships, and how he is growing those.

30:25 – Danny talks about his future, and how he is approaching helping even more students.

34:30 – What other opportunities are out there in terms of verticals or areas for Danny to utilize what Esposure is doing?