As more and more businesses try to find ways to get involved in the world of esports and gaming, it’s crucial they have a place that can help guide them in the right direction and help them make the connections they need. 

That’s exactly what the Esports Trade Association does by helping those within the industry or looking to get involved, find a way, learn more, and connect with the individuals who can help them.

Megan Van Petten, Founder of the Esports Trade Association, joins Rebecca on this episode of the Future of Marketing in Esports to talk about the ESTA, and the role it’s had within this booming industry. 

They also talk about going back to live events, and what they’re hoping the future of esports will look like.

To learn more about the trade association, visit: https://esta.org

Full Episode Breakdown:

1:11 – Meeting Megan and learning more about the Esports Trade Association.

4:59 – As the esports industry grows, Megan talks about the types of companies that are interested in getting involved.

6:13 – The ladies talk about their common connection of, John Davidson, and his role within the industry.

11:40 – Megan discusses putting on their first in-person event in almost two years, and what it was like to get everyone together in person.

14:30 – The ladies talk about the importance of diversity and inclusion in the gaming industry.

16:16 – Megan talks about the pitch competition and why it’s so important to her.

19:22 – The ladies talk about their journey into podcasting and how it’s been invaluable to them.

27:50 – What makes working in this industry so special? Megan talks about why she loves it so much.

35:10 – Rebecca gives her insider secrets to being able to learn more about the industry and it’s user base.